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In a trial conducted around Valentine's Day, five companies participated, and on average they were crushed 83 percent of the time. In one test, a Seattle radio station, gave people who crushed them, a chance to win a vacation package or flat panel TV, and invited them to sign up to become a VIP. The promotion was tied to an on-air promotion. The company's VP of marketing Josh Levine said it's been successful because "it's not shoving it in their face, but asking a user do you want to engage or not?" More often than not, they finding that people will say yes. That's probably because the program gives brands access to a user's profile, so they can be well-targeted. Advertisers have access to aggregate information including gender, age, location, the carrier they are using and interests. In the test, a Seattle radio station gave people who crushed them a chance to win a vacation package or flat panel TV, and invited them to sign up to become a VIP. The promotion was tied to an on-air promotion.

The Golden Ticket goes live today to target the almost 1 million registered Bigcafe users. Of the 100 profiles a day that users view on average, only a couple will be brands to ensure people don't find them obnoxious.